Life Begins at the End of Your Comfort Zone
The term ¨comfort zone¨ was originally coined by Alasdair White, a Business Management Theorist, in 2009. People tend to do what’s easy, comfortable and known. Consequently the comfort zone can be seductive, irresistible, “familiar,” and disastrous. Therefore, people have no intention of interrupting vicious and unproductive cycles or starting something new or challenging, which requires … Read more